If you're looking for a cute presentation that's cost is comparable to a Hallmark card then look no further than Jiffy Pop. I took a free printable of Valentine Subway Art, hand cut 2 hearts, 2 brads and sponged some ink on the hearts then inserted a gift card. I'm sharing the link to the Subway Art and a link for a similar snowman project.
Snowman Jiffy Pop Project - http://www.youtube.com/watch?v=_LhmRcKj744
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What a great idea--thanks for sharing!